Innovative Research to Reveal Project Neutral’s Impact on Lowering Carbon Footprints | News Release

Building on the success of the Project Neutral tool in Waterloo Region, Reep Green Solutions and University of Waterloo will research the impact of the carbon calculating tool on local action on climate change.

In June 2018, Reep Green Solutions brought Project Neutral to Waterloo Region. Project Neutral, a project of Tides Canada, allows users to calculate the carbon emissions associated with their lifestyle, including home energy, daily transportation, travel, food, and waste.
Since then, the Project Neutral platform has been shared at workshops and community events across the region, resulting in over 600 users discovering their household carbon footprint.

Today, the project is breaking new ground again in a collaborative research partnership with the University of Waterloo. The UW-Reep research team will be exploring the success of the Project Neutral tool as a channel for engaging people in effective, practical climate action. This innovative project looks to fill the gap between climate change awareness and meaningful personal climate action, with a goal to make climate action relevant and accessible for every single person in Waterloo Region.

With support from the Region of Waterloo, and a successful pitch at Social Venture Partners’ Perfect Pitch competition, the Project Neutral-Reep partnership has gained momentum in the community, increasing capacity to reduce greenhouse gas emissions and normalize low-carbon lifestyles in Waterloo Region.

Even with its growing popularity in Waterloo Region, the Project Neutral engagement tool opens up new questions about people’s motivations to reduce their household impact. “We’re really excited about what this research collaboration will reveal,” explained PhD Candidate Nicholas Palaschuk, “We know that engaging 600 households has had an impact, but we want to explore how big an impact the Project Neutral tool has in driving people towards those meaningful actions on climate change.”

You can support this research and measure your carbon footprint by visiting to get a snapshot of your household carbon footprint, learn how to start taking action, and share your journey with others. Look for the Project Neutral team at festivals, events and workplaces all over Waterloo Region this year to help measure your carbon footprint on the spot.

For more information on participation in research opportunities, or to bring Project Neutral to an event or workshop near you, please contact Donnique Williams at 519-744-6583 ext. 222, or by email at [email protected]

Leave a Reply